ACCESSIBILITY> Vulnerability
Ramsey App
Using the Ramsey App, University of Georgia students and Ramsey gymgoers would find the Ramsey Student Center more hospitable, accessible, and effective. Tear down the yellow tape on the healthy you.
ROLE: UX/UI DESIGN, BRAND IDENTITY, ART DIRECTION, USER RESEARCH, ILLUSTRATION
CASE STUDY: ARGD 4190
According to 100% of students, the large crowds and machine wait times were the primary reasons they avoided RAMSEY.
DATA VIA A SURVEY OF OVER 40 UNIVERSITY OF GEORGIA STUDENTS
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I designed an app for the Ramsey Student Center to create a welcoming experience for its 400,000 annual visitors so everyone feels confident and poised to tackle any workout, regardless of experience. The app will address gym accessibility and overcrowding and offer guidance for safe workouts with clear navigation, resources, and friendly tips.
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The Ramsey app is set to implement a unique array of crowd-management services, specific workout recommendations, and an innovative gym partner-matching system that connects users with like-minded gymgoers.
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By focusing on research and personas, we discover what makes users tick. It’s about more than aesthetics; it’s ensuring everyone can connect with the designs. Prioritizing user needs enhances accessibility and creates joyful experiences where people are incentivized to lead healthy lives.
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Inspired by the vibrant 90s—a decade when Ramsey was a trailblazer—the branding comes alive with a jolt of energetic movement and a reinvigorated UGA standard color palette.
